Analysing Qualitative Data Masterclass: Professor David Silverman – Online (registration closed)

Date(s) - 05/03/2024 - 07/03/2024 10:00 am - 12:30 pm


LUBS/NARTI Training & Professional Development

Rethinking Qualitative Research Masterclass

With Professor David Silverman


5-6th March 2024 (10.00-12.30 both days) – online via Zoom

7th March 2024 (10.00-12.30) – selected one-to-ones, online via Zoom



Qualitative researchers often try to do the same as quantitative research but with smaller samples. This interactive master-class is relevant to PhD students and early career researchers and more experienced researchers who want to do qualitative research and to write it up rigorously and effectively. It offers lectures and data workshops covering the latest approaches to key areas of qualitative research.

The workshop will consist of 2.5 hours of lectures, a student workshop, a feedback session and one-to-one supervisions for all students. The topics covered are:

  • Analysing documents and digital data [why these are readily available primary data; the range of research strategies to analyse such rich data]
  • Mixed methods research [the disadvantages of using multiple qualitative methods; the most useful sequence to work with both qualitative and quantitative data]


The course will be taught over three consecutive mornings with the following timetable:


Tuesday March 5

10.00 Introductory lecture: What counts as qualitative research

10.45 Lecture 1 Analysing documents and digital data

12.00-12.30pm small groups sessions


Wednesday March 6

10.00 Feedback from group sessions

10.30 Lecture 2 Mixed methods

11.45 – 12.30pm open discussion


If you are able to fully commit to participating in both days, please register here:


Prior Reading and Viewing:

A lecture on writing up a qualitative PhD


An online paper relevant to this masterclass:


A you tube video where I talk about qualitative research: and


One-to-Ones (to be scheduled on 7th March between 10.00-12.30)

15-minute discussions with five participants about their research are available. Further readings may be sent as appropriate. If you are offered a place on this masterclass and would like a one-to-one, please email David between February 26-28 using no more than 150 words to set out:

  • Your research topic
  • Proposed methodology
  • Up to three questions you would like to ask me

Send to and list your disciplinary background, year that you commenced your research and the department you are studying in your university.

Prof David Silverman is Visiting Emeritus Professor at Leeds University Business School, Professor Emeritus in the Sociology Department at Goldsmiths College, London Visiting Professor in the King’s College Business School, University of London and the Business School, University of Technology, Sydney as well as Adjunct Professor at QUT, Faculty of Education. He has authored 15 books and over 60 journal articles on qualitative research, ethnography and conversation analysis. Thirty of his students have successfully completed their PhD and three are now full Professors.

His bestselling textbook Doing Qualitative Research [now in its 6th edition] is a manual for writing a qualitative PhD. Uniquely, it is based on conversations he has had with hundreds of social science research students in five continents.