Date/Time
Date(s) - 05/03/2025 3:00 pm - 4:30 pm
Audience:
LUBS Online Guest Lecture Series
‘Theorizing, Conceptual Frameworks and Constructs’
With Professor Neil Morgan
Wednesday 5th March 2025
(15.00-16.30 GMT) – Online via Zoom
We are pleased to welcome Professor Neil Morgan, Professor of Marketing, Welch Family Chair in Business and Professor of Marketing at Wisconsin School of Business, University of Wisconsin—Madison and Principal Research Fellow in Marketing at Leeds University Business School, University of Leeds, who will deliver his presentation on Theorizing, Conceptual Frameworks and Constructs as part of the LUBS Online Guest Lecture Series. We hope that you can join us and please feel free to share this email with colleagues in your network.
The seminar aims to provide practical help to researchers in undertaking and presenting their research in ways that enhance its potential to be published in top academic journals. Neil will also share his insights on how researchers can come up with more impactful research ideas, frame research questions in ways that make them more interesting, and write an article in a manner that enhances its chances of being published in top academic journals.
About the speaker:
Professor Morgan’s primary research interests are in marketing capabilities, brand strategy, marketing strategy formulation and implementation, customer feedback systems, and marketing performance assessment. He is one of the pioneers of the academic study of firms marketing capabilities, publishing multiple research papers linking such capabilities with firms’ financial performance, and has worked with a number of organizations to help them plan and build improved marketing capabilities.
Professor Morgan has previously served on the faculty at Indiana University’s Kelley School of Business (most recently as Professor and PetSmart Distinguished Chair of Marketing), and on the faculty of the University of North Carolina’s Kenan-Flagler School of Business, and also Cambridge University’s Judge Business School.
He holds a BA from the London School of Economics, and an MBA and PhD in business administration from the University of Wales.
Please register your interest using the link at the top of this email. Zoom joining details will be sent out a few days before the event.