Date/Time
Date(s) - 09/12/2025 11:00 am - 1:30 pm
Audience:
NARTI Training & Development
‘Planning, Achieving, Capturing and Demonstrating Societal Impact in Management Research’ with Professor Eva Kipnis
Tuesday 9th December 2025
11.00-13.30 UK time (including a 30-minute break for lunch)
Online via Zoom
Abstract
Management scholarship is showing a rapidly growing enthusiasm for conducting research that pursues, achieves and demonstrates non-academic benefits, or societal impact. In the UK context, impact is a requirement of institutional research excellence assessments (REF). More widely, several leading journals recently introduced special issues and sections encouraging impact-focused submissions and requiring content and foci distinctly different from ‘traditional’ academic publishing. However, what impact is and is not, and how it should be achieved and measured is still often understood inconsistently.
In this session, Professor Eva Kipnis will draw on her experience of developing and implementing research with social impact, as well as experience of serving as a guest editor for an impact-focused special issue of the European Journal of Marketing, to illuminate best practices and common pitfalls in conducting and publishing research with societal impact.
Bio
Eva Kipnis is a multi-award winning researcher, Professor in Marketing and the Director of Doctoral College at the University of Bradford. A believer in marketing’s potential as an enabler of social good, Eva positions her research at the intersection of consumption and wellbeing in multicultural market environments, marketing-related public policy and responsible management practice. She applies these foci to brand communications, product and service design in various contexts, most notably multicultural marketplaces and new technologies, utilising mixed methods including participatory, visual and multisensory as well as quantitative modelling approaches.
Her most recent work investigates consumer perspectives on socially-inclusive technologies in product and service innovations, and the role of marketing activities in intercultural relations and in social inclusion and resilience of underserved, disadvantaged and war-affected consumers and communities. Her work is published in the British Journal of Management, Journal of Service Research, Journal of Public Policy and Marketing, Journal of Business Research, Marketing Theory, and Consumption, Markets and Culture among others. The impact of her research on multicultural inclusion is recognised by the American Marketing Association / Journal of Public Policy & Marketing Thomas C. Kinnear and Women in Marketing awards. In addition to her institutional roles, she serves on the advisory boards of international professional associations including Transformative Consumer Research and Women in Marketing.
How to register
This workshop is open to all academic staff and PGRs. If you would like to join the workshop, please register using the link at the top of this page. The workshop will take place online and there will be a 30-minute break for lunch. Please only register if you are able to fully commit to attending.