Date/Time
Date(s) - 12/03/2026 3:00 pm - 5:00 pm
Audience:
NARTI Online Training & Development
Publishing Quality Research with Professor Neil Morgan
Thursday 12th March 2026
15.00-17.00 (UK time)
Online via Zoom
Seminar overview:
This seminar aims to provide practical help to researchers concerning the “four facets of rigor” to ensure thoroughness, exhaustiveness, accuracy, and care in all phases of the research process.
Aim of the seminar:
The main purpose of this event is to advance the knowledge of academic community of doctoral and early career researchers to give them insights into what it takes to get research published and hence to improve the chance of publication.
This seminar is vitally important and useful for anyone trying to publish their work in A-level journals. Special focus of the event will be on how doctoral and early career researchers can generate impactful research ideas, frame research questions in ways that make them more interesting and write an article in a manner that enhances its chances of being published in top academic journals.
About the speaker:
Neil Morgan Welch Family Chair in Business, Professor of Marketing, Wisconsin School of Business, University of Wisconsin. Neil’s primary research interests are in marketing capabilities, brand strategy, marketing strategy formulation and implementation, customer feedback systems, and marketing performance assessment. He is one of the pioneers of the academic study of firms marketing capabilities, publishing multiple research papers linking such capabilities with firms’ financial performance, and has worked with a number of organizations to help them plan and build improved marketing capabilities.
Professor Morgan has previously served on the faculty at Indiana University’s Kelley School of Business (most recently as Professor and PetSmart Distinguished Chair of Marketing), and on the faculty of the University of North Carolina’s Kenan-Flagler School of Business, and also Cambridge University’s Judge Business School. He holds a BA from the London School of Economics, and an MBA and PhD in business administration from the University of Wales.
Full bio: https://business.wisc.edu/directory/profile/neil-a-morgan/
How to register:
Places are limited so please only register your interest if you are fully able to commit to participating. Please register using the link at the top of the page.