Qualitative Case Study Research: Theorising and Publishing with Prof. Emmanuella Plakoyiannaki (Online)

Date(s) - 17/03/2022 - 24/03/2022 10:00 am - 1:30 pm



This short workshop provides an overview of recent trends and debates on the case study in business and management scholarship. The case study is a methodology of choice for management researchers, but what are the different options that researchers have when designing a case study? As researchers, how can we theorize from case studies? How can we assess the quality of a case study? This workshop will consider and problematise the ‘disciplinary convention’ regarding the case study in your own field of research.

The workshop will further demystify the publication process and offer guidance to early career researchers on how to publish their work in business and management outlets. The workshop will concentrate on publishing qualitative research. The workshop will address the following questions:

  • What are the reasons for rejection in top tier journals?
  • What are the current trends in qualitative research in top management journals?
  • What is the key criticism that qualitative submissions attract?
  • How can we address such criticism?

Notes, examples and relevant literature will be provided to course participants.


Emmanuella Plakoyiannaki is Chair of International Business at the University of Vienna, Austria and Visiting Professor at Leeds University Business School, UK. She is Associate Editor of the British Journal of Management. Her research focuses on internationalization of SMEs and family firms as well as qualitative research in international business. She is currently co-editing a special issue in the Journal of World Business on the role of time in international business research. Emmanuella has received the 2021 JIBS decade award for her co-authored paper “Theorising from case studies towards a pluralist future of international business research.”

If you would like to register your place, please email narti@lubs.leeds.ac.uk by Friday 18th February to confirm that you are able to participate fully on both days.