Qualitative Case Study Research with Professor Emmanuella Plakoyiannaki (Online)

Date(s) - 23/06/2020 11:00 am - 12:30 pm


Qualitative case study research has been traditionally viewed as a methodology of choice for scholars in business and management disciplines. While this methodology is characterized by paradigmatic diversity, it has often been reduced to a single template that limits its theorising potential.

The purpose of this participant-driven taster session is to unpack the theorising potential of qualitative case study research. We will discuss issues that IB/IM scholars encounter when planning, conducting and writing qualitative case study research. The seminar is participant-led and the speaker will address attendees’ questions. These questions can cover various aspects of case study design including paradigmatic diversity of case research, case selection, writing the case, publishing case study research etc.

Benefits of participating in this online taster session include; improved understanding of qualitative case study research, improved understanding of case study practice and advanced publication skills

About the speaker

Emmanuella Plakoyiannaki is Chair of International Business at the Faculty of Business Economics and Statistics, University of Vienna, Austria. She is also Visiting Professor at Leeds University Business School (LUBS), UK. She holds a PhD from the University of Strathclyde, Glasgow. She is Co-Chair of the International Business/ Management SIG of the British Academy of Management (BAM). Her research interests refer to SMEs and FFs internationalisation, philosophy of science, case study methodology and language in international business. She has published in various academic journals including the Academy of Management Review, Journal of International Business Studies, Journal of Management Studies, Journal of World Business among others.

How to Apply

To qualify for the seminar attendees have to submit at least two questions associated with the seminar topic. Please submit your two questions (or more) to narti@lubs.leeds.ac.uk by Wednesday 10th June.