Date(s) - 07/05/2021 All Day
The purpose of this intensive seminar is to provide a user-friendly, in-depth introduction to (covariance-based) structural equation modeling (SEM) using the LISREL program and the SIMPLIS command language. The seminar’s emphasis is on understanding and applying SEM as a tool in substantive research and its target audience includes doctoral students and academic researchers involved in quantitative modeling and data analysis. For full course details, including topics covered and recommended reading.
There will be great emphasis placed on the participation of doctoral students and academic researchers, therefore it is imperative that you are able to commit to participating for the full duration of the course before you apply for a place.
Important: The seminar assumes prior knowledge of data analysis and multivariate statistics (including factor analysis and regression).
Univ-Prof. DDr. Adamantios Diamantopoulos holds the Chair of International Marketing and is Head of the Department of Marketing and International Business at the University of Vienna, Austria. He is also Visiting Research Professor at the University of Ljubljana, Slovenia and Senior Fellow at the Dr. Theo and Friedl Schoeller Research Center for Business & Society, Nuremburg, Germany. During the academic year 2012/13, he was the “Joseph A. Schumpeter Fellow” at Harvard University, USA.
His main research interests are in international marketing and research methodology, and he is the author of over 200 publications in these areas with over 40,000 citations (Google Scholar, December 2020). His work has appeared, among others, in the Journal of Marketing Research, Journal of International Business Studies, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Service Research, Journal of International Marketing, Journal of Retailing, MIS Quarterly, Organizational Research Methods, Psychological Methods, Information Systems Research, British Journal of Management, and Journal of Business Research.
Registration instructions to follow.