The Qualitative Case Study in Business and Management Research

Date(s) - 09/11/2023 - 10/11/2023 10:00 am - 12:30 pm


With Professor Emmanuella Plakoyiannaki

This workshop will take place online over two days. It elaborates on various aspects of qualitative case study research and publishing qualitative (case) scholarship.

It provides an overview of recent trends and debates on the case study in business and management scholarship. The case study is a methodology of choice for qualitative management researchers, but what are the different options that researchers have when designing a case study? As researchers, how can we theorize from case studies? How can we assess the quality of a case study? This workshop will consider and problematise the ‘disciplinary convention’ to case study in business and management research.

Moreover, this workshop demystifies the publication process of qualitative (case) research and offers guidance to early career researchers on how to publish their work in business and management outlets. The workshop will address the following questions: What are the reasons for rejection in top tier journals? What is the key criticism that qualitative submissions attract? How can we address such criticism?

Detailed course notes, examples and relevant literature will be provided to workshop participants.

About the workshop lecturer: 

Emmanuella Plakoyiannaki is Chair of International Business at the University of Vienna, Austria and Visiting Professor at Leeds University Business School, UK. She is Associate Editor at the British Journal of Management. In 2023, Emmanuella was awarded the Medal for Research of the British Academy of Management (BAM) for her outstanding contribution in the area of International Business. She has also received the Journal of International Business Studies (JIBS) Decade Award in 2021 for her co-authored article “Theorising from Case Studies: Towards a Pluralist Future for International Business Research”.

Please ensure that you are able to commit to participating in both days before completing the registration form

Zoom joining details will be sent in due course. Please note, this workshop will not be recorded as we wish to encourage open discussion.