Theorizing, Conceptual Frameworks, and Constructs Workshop with Prof. Neil Morgan

Date(s) - 10/05/2021 - 11/05/2021 2:00 pm - 5:30 pm


The main purpose of this event is to advance the knowledge of academic community of early career researchers and doctoral students to give them insights into how to engage in theorizing, conceptual development, and construct delineation as key parts of working on a research study in ways that meet the demands of top journals.

This workshop is vitally important and useful for anyone trying to scope, design, and position their studies for A-level journals. Special focus of the event will be on how doctoral students and early academic researchers can come engage in more insightful and impactful theoretical development, develop compelling conceptual frameworks, and delineate constructs of interest in a rigorous manner.

As a result of this event, there may also be opportunities for NARTI participants to network and be involved in future seminars organised by the Marketing Division at Leeds University Business School.

About the speaker:

Neil Morgan is Professor of Marketing, PetSmart, Inc. Distinguished Professor of Marketing Chair at Indiana University’s Kelley School of Business; Principal Research Fellow in Marketing at Leeds University Business School, University of Leeds.

Full bio: