Multivariate Data Analysis with Professor Tomas Hult

Date(s) - 01/03/2018 9:30 am - 4:00 pm

University House

Doctoral Students, Early Career Researchers

Multivariate data analysis has become the norm when analysing business and social science data, make contributions that are valid and reliable, and creating knowledge advances.  This workshop has been designed to give participants an insight into the toolkit of powerful multivariate statistical techniques.

The need for multivariate analysis comes from the simple fact that just about everything we study in business and social science is in some way interrelated with various other phenomena. In research, we talk about “construct” that are operationalised via “measures.” These measures sometimes have direct links with other constructs and sometimes are modeled via so-called latent, intangible factors. Whatever the web of relationships studied, multivariate techniques need to be employed, carefully selected, and appropriately used to achieve knowledge generation in a scientific way.

Participants are not expected to come with a laptop or have to run statistics, per se, during the workshop. Instead, the instructor will lead the discussion and interaction among participants, with the objective of better understanding the purpose and limitations of a myriad of multivariate data techniques and issues.

This one-day workshop will explore the following in Multivariate Data Analysis:

  • Examining Data
  • Regression Analysis
  • Discriminant Analysis
  • Logistic Regression
  • Analysis of Variance
  • Multidimensional Scaling
  • Cluster Analysis
  • Correspondence Analysis
  • Structural Equation Modeling
  • Factor Analysis
  • Partial Least Squares
  • Hierarchical Linear Modeling

Dr. Tomas Hult is Professor, Byington Endowed Chair, and Director of the International Business Center in the Eli Broad College of Business at Michigan State University. He is also Executive Director of the Academy of International Business (AIB), President of the Sheth Foundation, and serves on the U.S. District Export Council.

Hult is one of the world’s leading academic authorities (citations, publications) on international business, international marketing, strategic management, global supply chains, and complex multinational corporations. He has been cited some 34,000 times per Google Scholar. Professor Hult is one of only about 80 Elected Fellows of the Academy of International Business. He was also selected the 2016 Academy of Marketing Science / CUTCO-Vector Distinguished Marketing Educator as the 2016 top marketing professor in the world for scholarly career achievements.

Professor Hult is coauthor with Charles W. L. Hill of the market-share leading textbooks in international business: Global Business Today 9e (2016) and International Business 11e (2017). He has also done popular business trade books titled Second Shift (2016), Global Supply Chain Management (2014), Total Global Strategy (2012), and Extending the Supply Chain (2004), and had op-ed works published in Time, Fortune, World Economic Forum, Lansing State Journal, and The Conversation, among others.

More information about Dr. Hult can be found at:

Details of pre-reading will be sent in due course.


09.00-09.30 Registration and Coffee.
09.30-12.30 Programme and workshop
12.30-13.30 Lunch
13.30-16.00 Programme and workshop
16.00 Close